CEO Sleepout - Brainbox Studios

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Web Design. Online Application Process.

Client Goals

CEO Sleepout is a UK-based charity dedicated to raising funds and awareness for people experiencing homelessness. The organisation brings together business leaders to participate in sponsored sleepout events, and they needed a website that would streamline sign-ups and highlight fundraising efforts effectively. Our goal was to rebuild their site with a focus on user experience and a clear path to registration.

GOAL 1

Make it simple and intuitive for CEOs to register for upcoming sleepouts.

GOAL 2

Provide comprehensive, easily accessible information about events and the cause.

GOAL 3

Highlight fundraising achievements with leaderboards and seamlessly integrate an external donation platform.

Our Solution

To achieve these objectives, we implemented a user-centric website redesign with a focus on clarity and engagement. Key features of our approach included:

Intuitive UX Design

We carefully planned the user experience to ensure a smooth registration process. Clear calls to action and an easy-to-navigate layout made signing up for a sleepout event straightforward and efficient.

Information Accessibility

We organised essential information in a way that was easy to find, ensuring that potential participants could quickly understand the mission, impact and event details.

Fundraising Leaderboards

To boost engagement and encourage competition, we created leaderboards displaying the top fundraisers and amounts raised. This feature was designed to motivate participants and highlight the charity's impact.

Donation Integration

We seamlessly integrated an external donation platform, making the fundraising process secure and hassle-free for participants and supporters.

Key Outcomes

A streamlined registration process that made it easier for CEOs to get involved.

Improved accessibility and user experience, ensuring that all relevant information was at users’ fingertips.

Increased engagement and motivation through real-time leaderboards and transparent fundraising updates.

An efficient, integrated donation system that supports the charity’s fundraising goals.

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