Social Media Content
Design & Management

Client Goals

EGO Professional, founded by Kala Kilshaw an accomplished hair stylist, international businesswoman and serial entrepreneur. A brand renowned for its high-end hair accessories like hairdryers, partnered with us to elevate its social media presence and appeal to a growing audience. Over 5-6 years, we crafted a strategy that combined thoughtful design, targeted advertising, and innovative social concepts. From creating beautiful relatable content to thinking up empowering social campaigns, we helped EGO Professional grow, selling in Boots stores around the UK and shopping channel QVC.

GOAL 1

Build a compelling social media presence to resonate with their target audience.

GOAL 2

Implement a strategic approach to advertising and content creation that would drive engagement and sales.

GOAL 3

Develop creative campaigns and video content to showcase their product range & Collaborate with influencers.

Our Solution

From creating beautiful relatable content to thinking up empowering social campaigns, we helped EGO Professional grow, selling in Boots stores around the UK and shopping channel QVC. We worked closely with EGO Professional to deliver:

Social Media Strategy & Management

Developed and executed a strategy tailored to their audience, focusing on bold design, engaging content, and trend-driven posts.

Ad Campaigns

Managed targeted ad campaigns to maximise reach and engagement, helping drive sales and brand awareness.

Content Creation

Produced a collection of promo videos with a freelance videographer, alongside animated graphics to enhance the brand’s visual appeal.

Influencer Collaborations

We worked closely with hair and beauty PR teams to collaborate with celebrities like Duncan James from Blue to promote products and extend the brand's reach whilst raising money for the amazing Macmillan Charity.

Key Outcomes

A well-established social media presence with a loyal following.

High-quality video and graphic content that set the brand apart in a competitive market.

Increased brand credibility through strategic influencer collaborations and meaningful events.

A seamless transition during the acquisition by Conair, with continued brand growth and innovation.