Logo & Brand Identity
Client Goals
Further Folk is an outdoor adventure lifestyle brand born from a passion for the great outdoors—whether it’s wild camping in the woods, catching the first waves at dawn, braving cold water swims, or tackling mountain hikes. The brand is rooted in the ethos of balancing functionality, durability, and style, with a commitment to sustainability and responsible production. They approached us to develop a strong brand identity that would capture the essence of their mission: to create timeless, high-quality gear for adventurers who care about their impact on the planet.
GOAL 1
A bold and recognisable brand identity that resonated with outdoor enthusiasts and reflected the adventurous spirit of the brand.
GOAL 2
Visual elements that emphasised sustainability and the quality of their products, steering clear of fast fashion trends.
GOAL 3
A brand story that highlighted their commitment to responsible production and consciously made, durable gear.
Our Solution
We worked with Further Folk to create a cohesive brand that brought their vision to life, emphasising both their adventurous aesthetic and eco-friendly mission.
Distinctive Branding
We designed a logo that embodied the spirit of exploration, with rugged yet refined visual elements that evoke the landscapes that inspire the brand. The typography and color palette were chosen to reflect the natural world.
Purpose-Driven Visuals
The branding was designed to emphasise the longevity and quality of Further Folk’s products. We incorporated visual storytelling that connected to the experiences of outdoor adventure.
Sustainability Messaging
We helped articulate the brand’s focus on sustainability, highlighting their commitment to responsible production methods and the philosophy of “buy less, buy better.”
Key Outcomes
A powerful, adventure-inspired brand identity that has resonated with their target audience of outdoor enthusiasts.
Clear and compelling messaging around sustainability, positioning Further Folk as a leader in the outdoor gear market.
A visually striking brand that balances style, durability, and eco-conscious values, setting them apart from competitors driven by fast fashion.