When Guns Bar decided to launch their very own lager, “Longshot,” they came to us to design a brand that would stand out and reflect both their identity and their location. The name “Longshot” was chosen as a clever nod to the bar’s name without being overtly tied to guns, allowing it to feel fresh and distinctive. Our goal was to create a bold and contemporary design that tied the brand to Saltburn, featuring elements of the cliff and sea while subtly resembling a target
GOAL 1
GOAL 2
GOAL 3
Clever Branding
Versatile Assets
Local Connection
A distinctive brand that sets Longshot Lager apart, tying it to Guns Bar and its Saltburn roots without being too on-the-nose.
High-quality, versatile branding assets that bring the lager to life on the tap wall and in customers’ hands.
A fresh, bold identity that resonates with the bar’s clientele and creates a strong sense of place.
Copyright © 2024 Brainbox Studios