Rapps Cafe & Bar - Brainbox Studios

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Branding & Website

Client Goals

Rapps Café, nestled in the heart of Saltburn, came to us seeking a refreshed brand and a beautiful, functional website. They wanted a cohesive identity that reflected the café’s unique history and stunning location, while also providing a digital space to showcase their offerings and connect with customers. Our challenge was to create a brand and online presence that captured the relaxed and inviting atmosphere of Rapps Café while making it easy for customers to explore their menu and stay updated on upcoming events.

GOAL 1

A modern, clean brand identity that felt cohesive across menus, uniforms, shopfront signage, and other touchpoints.

GOAL 2

A beautifully designed website to attract new customers, showcase the café’s vibe, and provide practical features like an online menu.

GOAL 3

Maintain a relaxed, inviting feel that resonates with both locals and visitors.

Our Solution

To achieve these goals, we focused on creating a brand identity that celebrated the café's location and warm atmosphere.

Design Concepts

Drawing inspiration from Saltburn’s iconic coastal beauty, we created a relaxed yet sophisticated brand identity. From the stunning view at the end of Milton Street to the café’s welcoming ambiance, every design detail was chosen to reflect what makes Rapps special.

Menu Design

We crafted distinct menus titled “Morning,” “Noon,” and “Night” to highlight the café’s all-day offerings. This playful yet straightforward approach made it easy for customers to navigate the café’s wide range of meals.

Modern, User-Friendly Website

We designed a clean and visually appealing WordPress site that highlights the café’s personality. The site features an online menu enticing visitors to explore their offerings. To keep customers engaged, we added a dedicated section for news and upcoming events. This allows Rapps to share updates, special promotions, and event details with their audience in a professional and easily accessible way.

Key Outcomes

A cohesive, modern brand identity that ties together every touchpoint, from in-café menus to digital platforms.

Created a consistent look and feel across all physical and digital materials, from shopfront signage to digital content.

A beautiful, functional website that entices customers by showcasing the café’s vibe, menu, and events, while offering a seamless user experience.

A stronger digital presence that allows Rapps to connect with their community and promote their all-day dining and events effectively.