Branding & Brand Guidelines

Client Goals

We had the privilege of collaborating with Redcar & Cleveland Council to create a cohesive brand for their 15 libraries, spanning across the region. Our mission was to establish a vibrant and engaging identity that would unify the libraries while allowing each location to retain its unique character with its own individual logo.

GOAL 1

Develop a unified branding system for all 15 libraries under the Redcar & Cleveland Libraries umbrella.

GOAL 2

Create a vibrant and engaging visual identity that reflects their community-driven ethos & define a brand voice and tone that is smart, bold, authentic, yet accessible and welcoming.

GOAL 3

Provide ready-to-use assets for social media and library operations.

Our Solution

Unified Branding with Unique Logos

Designed a cohesive brand identity for the Redcar & Cleveland Libraries system, including individual logos for each library to celebrate their unique locations and communities.

Vibrant Colour Palette

Carefully selected brand colours that are engaging and approachable, ensuring they resonate with audiences of all ages.

Brand Voice Development

Helped craft a confident yet down-to-earth tone of voice. It’s welcoming, relaxed, and ensures the language is accessible and easy to understand.

Brand Assets

Set up ready-to-go Canva templates for consistent and on-brand social media posts, making it simple for their team to stay active online. Created a custom icon set and practical resources, including library card mock-ups, to further strengthen their visual identity.

Key Outcomes

A dynamic and unified brand that captures the essence of the Redcar & Cleveland Libraries community.

Flexible branding tools and templates that empower their team to maintain consistency across all platforms.

A refreshed and approachable image that enhances engagement with library users across the region.

Bringing the Redcar & Cleveland Libraries brand to life was a joy. From vibrant visuals to a relatable voice, we’re proud to have created an identity that reflects their role as a welcoming and inspiring community hub.