Brand Identity & Marketing Materials
Client Goals
Saltburn Arts is a cherished local community theatre and historical landmark in Saltburn. The venue hosts an eclectic mix of films, theatre performances, music, comedy, and community events. With a rich history and a dedicated local following, the theatre needed a brand refresh that would elevate its identity and align it more closely with the modern arts and film industry. Our goal was to create a refreshed, cohesive visual brand that celebrated Saltburn Arts’ cultural significance while appealing to today’s audiences.
GOAL 1
A refreshed brand identity that was more contemporary and fitting for the arts and film industry.
GOAL 2
Accompanying visual elements that would bring energy and creativity to the brand, making it feel vibrant and engaging.
GOAL 3
Redesigned marketing materials that would create a cohesive and professional look across all communication channels.
Our Solution
We focused on creating a modern, adaptable brand identity that would resonate with the theatre’s diverse audience while maintaining the essence of its community roots.
Brand Refresh
We reimagined the Saltburn Arts logo and overall visual identity, using bold, contemporary design elements that reflected the theatre’s lively programming. The updated branding brought a fresh, artistic flair to the venue while ensuring it felt welcoming and approachable.
Fun Accompaniment Graphics
To enhance the brand's visual appeal, we designed a suite of playful graphics that could be used across marketing materials. These graphics added a dynamic and creative edge, perfect for promoting the theatre’s varied events and engaging with a wide audience.
Cohesive Marketing Materials
We applied the new brand identity to a range of marketing assets, from posters and flyers to social media templates. This ensured that all materials looked cohesive and professional, reinforcing the theatre’s status as a key cultural destination in the community.
Key Outcomes
A fresh and engaging brand identity that now fits seamlessly within the arts and film industry, attracting new audiences while honoring the theatre’s heritage.
A cohesive visual language across all marketing materials, boosting the theatre’s professional appeal and making it easier for audiences to recognize and connect with the brand.
Enhanced promotional assets that help Saltburn Arts stand out in a crowded cultural landscape, driving greater engagement and excitement around their events.
