In today’s world, businesses are increasingly expected to operate with a sense of responsibility beyond just making a profit. Social value is the concept that captures this shift. It’s about the positive impact a business can have on its community, the environment, and society at large. For us at Brainbox Studios, social value isn’t just a buzzword; it’s embedded in our ethos and guides everything we do.
Understanding Social Value
At its core, social value focuses on creating benefits that go beyond the financial. It’s about contributing to a healthier, more equitable society. This could mean supporting local communities, promoting sustainability, or fostering diversity and inclusion.
For example, a business that invests in local suppliers, provides employment opportunities for marginalised groups, or takes steps to reduce its carbon footprint is creating social value. It’s about looking at the bigger picture and ensuring that your operations leave a positive mark.
Why Social Value Matters
Contributing to a Better Future: Ultimately, businesses have the power to drive meaningful change. By prioritising social value, we can collectively work towards a more sustainable, inclusive and fairer society.
Stronger Relationships: Building trust with communities, customers and partners leads to deeper connections and long-term loyalty.
Enhanced Reputation: Consumers and clients are drawn to businesses that demonstrate they care about more than just their bottom line. A strong commitment to social value can set your business apart.
Economic Benefits: Operating ethically and sustainably can actually reduce costs over time, such as through energy-efficient practices or by fostering a happy, productive workforce.
Attracting Talent: People want to work for businesses that align with their values. By showing your commitment to social value, you’ll attract passionate, talented individuals who believe in your mission.
How Brainbox Studios Lives Social Value
As a design and web agency based in the North East of England, Brainbox Studios is committed to operating with great ethics and creating real social value. Here’s how we do it:
1. Supporting Local Communities
We’re proud of our work with community interest companies (CICs), charities and local organisations, like our recent project with HomeStart’s ITV campaign. Collaborating with purpose-driven groups not only allows us to create impactful designs but also strengthens our ties with the community.
2. Prioritising Sustainability
Sustainability is at the heart of our business. From the materials we choose for print projects to the tools we use for digital design, we’re mindful of minimising our environmental footprint. Additionally, all our web hosting is 100% green, ensuring that the digital solutions we provide are powered by renewable energy sources.
3. Championing Inclusion
As a business led by two queer humans, we’re passionate about creating a space where diversity is celebrated. We strive to reflect this ethos in the projects we take on, ensuring our work amplifies voices that deserve to be heard.
4. Empowering Small Businesses
We specialise in helping small businesses and creative enterprises thrive through affordable, high-quality design and web services. By doing this, we contribute to the growth of our local economy and foster entrepreneurial spirit.
5. Collaborative, Ethical Approach
Our process is all about collaboration. Whether it’s creating a new crest for a football academy or working with councils on community events, we believe in building relationships that are fun, rewarding and rooted in trust.
Why Choose Brainbox Studios?
By partnering with us, you’re not just getting exceptional design and web services. You’re supporting a business that prioritises ethics and social value at every step. We understand the responsibility businesses have in shaping a better world and we’re proud to be part of that change.
When you work with Brainbox Studios, you’re choosing a partner who cares deeply about doing what’s right—for our clients, our community and our planet. Together, let’s create something meaningful.
Interested in how we can help your business while supporting social value? Get in touch with us today and let’s start a conversation!